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Certifying third-party repairs retains customers, signals utility left in goods

Certifying a third-party repair service can help companies retain customers by signaling that there's value, or "unused utility," left in broken products, according to a team led by Penn State researchers. The researchers, who were raised by parents and grandparents with what they called a "fix it" mindset, said they had noticed a trend toward disposable consumption over recent decades. This trend leads consumers to replace—rather than repair—broken goods, which end up in landfills. The team wan

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